The Undeading: CPR Makes You Undead
Take two good concepts (Halloween haunts and saving lives), and two big organizations (Canada's Wonderland and the Heart & Stroke Foundation).
Combine them in one event.
What do you get?
"At the end of September, the outbreak began. By October 4th, the entire city was overrun. Now it’s up to all of us to head to the safe zone on October 25th to survive.
On October 25th, 2012, we are calling on you to help us break the Guinness World Record for CPR training at The Undeading At Wonderland – Presented by the Heart and Stroke Foundation.
Personally, I think this is a fantastic way to get more people trained to do CPR, and raise awareness for the Heart & Stroke Foundation.
Plus, it's a really cool promo ad.