This is an interesting packaging idea for vodka, and would make for a nice hostess gift I think.
I spotted this on the artist website of sokkuan.
You can drink spirits while you invoke spirits of the same name. All you need is some vodka and a (bloody) mirror to say the dreaded chant of Bloody Mary. How many of you did this as a child (not the drinking, but the chanting)? I can very clearly recall scaring myself silly in a darkened bathroom, and swearing very loudly for someone to "turn the fudging light on" (quote not verbatim), not knowing my mother was waiting on the phone to talk with me, and able to hear my potty mouth.
That was much scarier than catching a glimpse of Bloody Mary in the mirror.
Here's a description from the artist:
Playing on the well-known Bloody Mary legend, my design of this multifaceted handheld mirror reflects my fascinations with dark, quirky, mysterious yet beautiful essences exuded by both Bloody Mary and Sophie Black.